On his first day, a nervous A.J. Clemente, swore under his breathe. Unfortunately his microphone was live. What is the number one fear for the majority of humanity? It isn’t sharks or death, it’s public speaking. Speaking in front of 10 people can make people sweat.
So imagine you’re about to go live in front of hundreds of thousands of people and you have a tough name to learn, Tsegaye Kebede.
It was his first day, and he had to be scared. In the video above you hear him whisper, “Bleeping bleep.” I probably would have said that just because I was scared much less learning a odd name.
It is well within KFYR’s rights to suspend or fire him; they did both which I think is stupid. A New York anchor was more blatant with his cursing and didn’t get fired (if you want to see it just look up “___ing Chicken”). I guess it helped the New York anchor that he had a following and history on the news program. A.J. Clemente is brand new. He moved from West Virginia to North Dakota for this job and seemingly easier to fire, except social media caught wind of it. As Jay Baer says, “Content is the fire, social media is the gasoline.”
If I owned a rival station I would have picked him up immediately. He has garnered a ton of attention in that city and across the country. KFYR’s Facebook page lit up with people reminding KFYR that we all make mistakes. Twitter was alive with #KeepAJ and #TeamAJ. You can’t buy that kind of attention, well, actually the rival could have by hiring him.
This is an opportunity for someone to step up and say, “He made a mistake and I’ll give him another chance.” You will earn goodwill and you get some extra attention. And you get to be the Good Guy.
Such a missed opportunity to make a mistake become a show of character.
And this just tweeted by AJ:
— A.J. Clemente (@ClementeAJ) April 23, 2013
Now if the Today Show would just hire him, I hear they are going through some stuff and need some goodwill around there.
Social media in 5 minutes a day doesn’t work, and here’s why.
Efficiency can be fool’s gold. It makes sense that if you get done faster or with less effort that you are winning. In the world of faster everything, we have to stop and ask, are we being effective?
I see people posting quote after quote on Twitter and then a few placed ads for their product or services. Is that effective? Rarely, but it sure is efficient. And that’s where the trap comes in.
People decide they need X posts a day and then try to efficiently get to that number. They don’t think about the time of day or how many posts are bunched up together; they only think in the goal, the wrong goal.
So here is how you start.
Experiment if you don’t have enough data. Look for when people engage, what type of post they engage with, what gets Retweeted and when they are likely to follow you back. Once you have the data decide on what you want, and why.
Do you want engagement? This gives you good opportunities to make new clients or strengthen bonds with current and past clients.
Do you want more followers? If you are a speaker or trying to show that you have a following, this can be important. Then you see when is the best time to find more followers and which techniques to use.
Start with a goal, learn what is working, and be efficient is making that effective action work better.
Nolan Daniels ended up creating a internet, or at least Facebook, sensation with his offer to randomly give away $1,000,000 from his winnings of the $580 million Powerball ticket. Unfortunately, if you look closely, you know, past your own desire to get a million dollars, you will see that the “16″ has a line in the middle of the “1″, because it looks like it used to be 46. There are other odd issues with the ticket.
If you look at any Powerball ticket you will see they are listed in ascending order from left to right as you see in these images.
The reason I bring this up is because A) I like a good prank, B) it shows what happens if you appeal to people’s desires (I would love to have seen what would have happened if he offered to give it to a charity), and C) look how far it reached because of social media. At the moment of this writing he has 260,000 shares, up from 230,000 just 15 minutes ago. (Now 6,000 more in just 4 minutes. This is absolutely viral.)
If you ever question the power of social media here is your answer, it depends on the message.
Facebook Shares on 11/30/2012 PST
3:32pm 640,000 (somehow it is staying in the 40,000 per 15 minute range)
5:52pm 1,000,000 (Ridiculous, I read some of the shares and people just believe it. Is it because we are optimistic or naive? Have I become jaded?)
12:30pm 1,800,000 shares and he opened comments up
I wrote about Facebook hiding posts from you because the way their algorithm is written. Some say it is to sell more ads, Facebook says no but either way what do you do.
We have to start with the simple idea that no social platform is perfect.
Facebook doesn’t show all posts. It tries to find relevant content to keep you coming back and it learns based on how you post. Unfortunately Facebook has glitches. I see double posts, one time it showed only posts at least 6 days old, it has trouble uploading videos and the list goes on and on.
Facebook is controlling your news feed more than you thought. It has been reported, and verified, that only about 15-25% of the business page fans see any particular post. As a fan, that means Facebook is deciding to not show you that content, well, unless the business page pays to promote it.
I thought I was getting around that by setting the news feed to sort by “most recent” which Facebook constantly resets to “top stories” and then I reset again. They keep doing this because it gives them even more control and force feed me posts.
Last weekend a post went around saying this: